Jump!

Myself and a bunch of friends are going to jump from a plane in a couple weeks. I have mixed feelings about how much I’ll enjoy it. The safety statistics don’t concern me much, nor does the thought of jumping from the plane particularly make me sweat. The part of the trip I am most dreading is the many hours that we will have to sit around the wherever-you-sit-at-a-skydiving-joint and think Think think about all the tiny logistics of what we’re about to do. The same unending stream of thoughts that makes my brain so very useful for discovering creative solutions/solving deep-rooted problems isn’t discriminating about what it will analyze; therefore I’m probably destined for some miserable hours. It is one thing to go from hanging out and drinking beers to jumping 14,000 feet. It’s another to sit around with little diversion for hours and ponder how someone could hit the wing.

Two Dentists Offices, Stolen from Creating Passionate UsersI’m thinking the skydiving experience will most likely prove to be another everyday example of preventable customer discomfort. I believe that these discomforts exist in large part because, often times, customers do not even realize their discomfort is preventable. The example on Creating Passionate Users of two potential dentists’ offices comes to mind. One dentist office looks more or less like every dentist office I have ever been to: dry, clinical, and, um, black & white. The other one is dressed in warm colors, “smells like cookies,” and has a wine bar. Every time I have gone to my dentists’ since seeing this graphic, I think to myself, “Where’s the damn wine?” Every time I sit in the seat, stare toward the ceiling, and listen to the sweet lullabys of the dental drill, I think, “Where’s the plasma TV with ESPN or Xbox 360 or anything?”

Simply put, service providers have a tremendous opportunity to see past conventions and create an experience that makes the customer happy from the moment they enter to the moment they leave. The service itself is but one aspect of the experience. In many cases, the service itself might take only a small portion of the overall time for the experience (how many times have I sat 20 minutes or more in an empty patient room at a doctor’s office, waiting for a doctor that spent five minutes with me before rendering their verdict?). And the service is frequently not what’s on the customer’s mind during most of the experience.

It is the experience that I remember, and it is the experience that I think about when considering whether I’d go back.

Synergy: Beyond the Buzzword

“Synergy.” It’s one of those words that resides alongside “Web 2.0” as business jargon whose power is diluted from misuse and overuse. But, linguistic connotation notwithstanding, I think it is a critical component of sites that are going places in the 2000’s. Don’t buy it? Observe:

Etsy. A site that, at its core, is doing the same thing as eBay: selling crafts between users. Given, they have done it with a better interface, but a blind decapitated monkey could create a better UI than eBay. Most sites have. What has made Etsy so much more successful than nice-looking sites like MightyBids.com is the synergy it generates between items and artists. The preponderance of well-photographed (and thus visually attractive) items on the site exist because artists tend to be better photographers than the average user. Many of Etsy’s most unique and successful features “work” because the site is designed for abstract-minded individuals. Their “time machine” is a perfect example of this. The “time machine” is a flash application on Etsy that scrolls items of decreasing newness toward you through space. This feature succeeds resoundingly because of the synergies wherein A) people expect artsy features on an artsy site and B) art-related items are much more arbitrarily chosen than eBay items, so it is relevant to see random pieces presented. If eBay tried to do the same, you would get toasters and broken laptops and Nigerian get-rich-quick scams flying toward you. And it would not help you shop more effectively.

Biznik. A site that takes one part business, one part indy, and seasons to taste with charm. As Etsy::Classifieds, Biznik::Networking — that is, the world doesn’t need another business networking site. But powerful synergies exist when you take friendly, benevolent, like-minded indy service providers, and mix them with users possessing business acumen. The result is monthly get-togethers like “Biznik Happy Hour” which is a networking event advertised as “Not a room of business card pushing suits,” and which, over the course of the last six months, has nearly tripled in size, to the point that the event has outgrown the otherwise-terrific Liberty Cocktail bar. Why does Biznik work so well? Because its users naturally want to talk to and help each other, and if you’re talking to and helping someone, you want to get to know them, and if you get to know them, you’ll more likely to want to help them. And every time this cycle happens, the site itself becomes better because more people join and more advice is posted. The bottom line is that Biznik fosters an environment that perpetuates helpfulness, and is led by founders who embody the generous, user-first indy spirit that is manifest in so many members of the site.

As I continue to gather data and start putting the words into Business Plan 2.0, it has become very clear to me that this type of synergy is exactly the reason that Bonanzle will work. The classified ads sector is saturated, and the online auction space is beyond saturated. For a new site to make any significant inroads in this environment, there must be a strong synergistic undercurrent that leads users to the site and the site to users and users to users and the site to other sites. Fortunately, that is precisely how the plan is working out.

Bonanzle.com

Look ma, I’m making more web sites! It’s even CSS savvy, as marking up numerous pages in CSS for our site has drilled into me.

I have to believe it’s only going to be a matter of time until I create the site that chronicles Seattle’s Best and Worst Nachos. Alas, nachos, your time will someday come.

The Pickle Plan

I went to a most excellent Pickle Party for The Pickle Plan this weekend. What you need to know about The Pickle Plan is that they stay up until 4 in the morning in a hot kitchen in Ballard creating delicious, spicy (and non-spicy, I suppose) pickles that are sure to delight. After puppies and piercings, I don’t know of a surer conversation starter than these flavorful, small-batch pickles. Buy them, share them with your friends, and be able to say you were eating these before they were nationally loved.

What’s more, the founder, Marcus Latham, is a gentleman of outstanding character who will probably go swimming in the dubious Juanita Bay again if he’s in a good mood, which he most likely will be if enough of you buy his packs of pickled…pickles.

Back To Square One

After laboring over this site for the last five months, we’re finally back to step one: writing the business plan. This was the first step in Bonanzle’s infancy, and has again come to the forefront as our development process has reached the point of self-perpetuation. When I think about what the “best” first step to take would have been, I think “write up the business plan” is probably about as good of a guess as any: you are immediately forced to weigh yourself against competition and enumerate what it is that you think you’ll be providing. The catch is that, in all but the rarest cases, what you think your product will be in the first couple weeks is an educated guess at best.

So it was with Bonanzle. I started by noticing a problem in the way shopping worked, and identified a fix to that problem that could extend beyond solving the original problem. The more I analyzed it, the more apparent it became that this idea could in fact extend all the way to creating a new class of shopping experience. The next couple months I bounced between business planners, entrepreneurs, market savvy types, and all people in between, as the idea grew bigger and bigger in its potential.

Taking a notebook chock full of ideas, opinions, research and facts, I feverishly pieced together the plan that constituted Bonanzle’s best opportunity to make a significant impact on the online marketplace. The result? Our original idea.

It has become increasingly apparent through analyzing our competition and my further communications with the always wise Mr. Dalasta that it takes something either vertical or completely offbeat to tempt users away from a gorilla. Despite the pages of potential applications for this site that many well-versed web veterans have brought to my attention, it is my conviction that we need to start by solving one problem, and solving it superbly.3darrow.gif

What then have I gained from these months of analysis? Only everything that will go into the business plan. Even though the idea ended up the same as it started, it has only been through having the idea continuously scrutinized that I’ve been able to determine which combinations of words make eyebrows raise. Put all those raised-eyebrow answers together, sprinkle in the words “weave,” “synergy,” and “confluence,” then for good measure, toss in a couple 3d arrows and flowcharts to represent data, traffic or customers, and you can pretty much sit back and wait for the first couple mil to arrive in the bank. Am I right, investors?

Seattle Entrepreneur Blogs

I set an objective this week to get a feel for the Seattle Entrepreneurial blogging landscape, and have picked my three favorites from John Cook’s list of good ‘uns.

A Sack of Seattle: A. Sack (aka Andy Sack of Judy’s Book) is an honest guy with good observations. He’s also set up a forum for Seattle entrpreneurs to meet up over coffee, which is a benevolent gesture for an individual who has reached the “investment capital secured” promise land from which few bloggers return, and fewer still retain accessibility. Plus, his blog carries an extra bit of drama as he is currently in the process of trying to reinvent his site to capture a completely different niche (coupons) than it grew up on (reviews). Sounds like a hell of a trick to me, but I bet there are those who would say the same about taking on a $48 billion behemoth named eBay. Morons. They’ll obviously never topple eBay with that attitude.

Geeking With Greg: Greg is both a lucid and prolific blogger. He also seems to share my interests for Artificial Intelligence (I’ve architected the AI systems for most every game I’ve worked on for the last four years / he is making a web site that learns what kind of RSS you like and gives it to you) and productivity (I blog about it every other post / he blogs about it every other every other post). And if that weren’t enough, there is a funny quote about how engineers are leaving Google because MBAs have declared it their employer of choice.

Curious Office: Made by the founder of Imagekind, this site seems to fall into the “investment capital secured, accessibility retracted” collection. Comments are disabled on most posts. But you don’t have to be buddies with the writer to appreciate the piles of wisdom lying in plain site on here. In particular, there is a Steve Pavlina-esque article on their approach to getting funded. I like how he proposes that we wait until the investors come to us, rather than investing time on finding investors when there’s development to be done. Spoken like a true programmer. And you can bet that the story about the investor who tracked you down to give you $5 million is going to make for a great blog post/party story/pickup line when you can pull it off.

Anyone else got a local favorite local entrepreneurial blog not mentioned here? I’ve found that the defining characteristics of my favorites so far have been bloggers with experience and similar interests, who respect their readers and answer comments. It’s quite a treat when I uncover such a blog. The information that is readily accessible on any number of blogs these days (on the steps to getting investment, or generally being entrepreneurially minded) is stuff that simply didn’t exist 10 years ago. Let alone for free and in relatively unlimited quantities.

Hours + More Hours = ?

productivityaccount.pngIt’s baffling that Mr. Productivity Crusader myself didn’t figure this one out earlier: it pays to organize and catalogue where my Bonanzle hours are being spent. I’ve done it at my day job for the last six months or so. I keep an open Excel spreadsheet that provides me a minute-by-minute breakdown of where my time is being spent during a given day, week, or milestone. Using Excel’s Pivotcharts, I can then aggregate results from my spreadsheet to reveal meta-patterns such as “Mondays are usually administrative-heavy” and “Milestones where I have the time to program go more smoothly.”

The other simple-stupid and supremely insightful fact from these spreadsheets? How much time I really spend each week working. Since I’ve held myself strictly accountable for my minutes, I’ve reduced my garbage Internet time from about a half hour a day to basically none.

But I hadn’t thought to apply any of these techniques to Bonanzle. Partly because there is some energy-overhead in being that responsible. Partly because I have had too many things to do to be able to precisely define what I ought to be doing and what I am doing. But that changes now. Partner or none, there are enough different areas that require my attention at this point that I’m going to start maintaining a simple list of what I plan to do for the week, and how much time I’d like to allocate to it. And what do ya know? Blogging got two hours this week!

I’m looking forward to determining just how much time I am dedicating to this site on a weekly basis. From my rough (and somewhat conservative) projections for this week, it looks like I’ll be spending about 30 hours on it. Add that to my 40 hour work week, and that goes a long way toward explaining some of those rough mornings. It also goes a long way toward explaining how I know that this site will work out to the extent I can be disciplined to spend my hours smartly; particularly since my hours are matched by those invested by the growing Bonanzle cadre.

Profiteers, Continued

The philosophical side of me woke up a bit disgruntled this morning. It had processed that last blog post during my 6 hours of rest, and it concluded that what I had written ultimately spelled the unraveling of capitalism as we know it. “For you see,” says philosophical side, “if a company’s profit represents only the gap between the contributions of its workers and their actual pay, then any company that isn’t losing money is operating unjustly. And any company that is losing money won’t be operating for long.” Ah, guilty as charged. So how’s about I speak more precisely?

The root of that equation remains true. A company’s profit still represents the difference between the contributions of its workers and their pay. The crucial detail here is that in this definition, a company’s “workers” also includes its top brass — the people making the deals (the other crucial detail is that some of that profit is mitigated by taxes, risk, etc. boring!). In a perfectly just company, the gap between workers’ contributions and compensation represents the value that the company’s principal shareholders bring, because they are ultimately the ones that will reap that profit.

What had induced me to carelessly paint profit as an illustration that high performers were not fairly compensated was that it’s usually true. But only of high performers. This axiom can be witnessed at most any company, but it is perhaps easiest to illustrate at technology companies, if only because that’s where I’ve witnessed it. The gap in productivity between a company’s most productive programmer and least productive programmer is usually around 10x (This is not an exaggeration; if anything, it is an understatement. Unless they are damn good at hiring, a gap of 10x is usually observable by the time a company reaches 20 or so programmers. See Paul Graham’s earlier linked articles for some exlanation of how this is possible).

The gap in salary between a company’s most productive programmer and least productive programmer? Perhaps 2x, at most 3x. Blame methods of evaluation, blame economies of scale, blame the rain, but the reality is that a programmer who is 10x better than another programmer who makes $40,000 is not getting paid $400,000. They’re probably getting paid $70,000, and hopefully, working with a boss who lavishly praises their contributions on a regular basis.

But the bottom line is that $330,000 of that programmer’s productivity is being manifest as profit for the company (or $330,000 of that programmer’s productivity is paying for the 8 overcompensated crappy programmers, if you prefer). This is not a “good deal” for the highly talented individual. But I admittedly mispoke in attributing all profit to inequity. In actuality, some profit is absorbed by future investment, some by past and future risk, and some by the shareholders who will take that profit. The rest? That is inequity.

The Hunt Continues

I still need a bona fide “second in command”-type partner.

How much time to invest on this search and how to go about in on a day-to-day basis? I’ve gotten some interesting opinions on this from different people I’ve asked. When I started a thread about it on Biznik yesterday, I got one opinion (from the esteemed Mr. Pierre Leonard) that I should become a more active presence in community boards to make the people come to me, and one opinion (from the esteemed Mr. Kelly Hobkirk) that I’d be better off to just focus on building the business. Of course, both of these opinions were coming from people who don’t have an intimate knowledge of the business or its current state of affairs. But independently of my situation, they make excellent points to be weighed in the overall argument of how much time to invest, and where to invest it.

However, my prevailing opinion remains that, despite the small army of helpful consultants and rad programmers and able web designers that are already contributing to this project, having an equally-contributing, self-motivated co-founder is a critical path requirement to get where we’re going at the rate I want to get there.

The next frontier of exploration was actually proposed to me by none other than my girlfriend, the lovely KT. And it’s a damn good idea: students. Yeah, they aren’t going to step in with years of experience or a rolodex of industry contacts. But as I’ve found, those assets tend to go hand-in-hand with financial responsibilities and monetary expectations. I think there’s a reason that young co-founders flock together (Bill Gates and Paul Allen, anyone? Or their arch-nemeses, Sesnoopynontranparen.gifrgey and Larry?): it’s that they’ve got fire and they’ve got freedom. Of course, more seasoned co-founders can make something work if they’ve got a cache of money and cred piled up between them, but whuppersnappers on step 29 of 800 don’t have such frivolities (observe: blog sarcasm) at hand.

In the next couple days, I’ll post a link on here to my newest student job listing. But in a nutshell, my pitch to students will be the same as my pitch to every bright person employed by a company they don’t have a share in: why do you think you’re getting paid? So few smart people seem to “get” that their salary is inherently less than their value. If their salary equalled their value, then “profit” for their company would not exist. I find it ironic that when most people hear their company is profitable they will rejoice in this fact, perhaps boasting about it to their friends; when in fact, this profit represents the difference between what the sum of the employees are earning and what the company is reaping from those efforts. The bigger the profit, the bigger the discrepancy in what people earn vs. what they produce (and in a perfect world, would be entitled to). So my pitch, quite simply, is that join us and you can be the benefactor of your excellence.

It’s the pitch that ultimately persuaded me to stop thinking like an employee.

Exploring Limits v. Self-Destruction

Along with productivity, one of the topics that perpetually fascinates me is “how much time/effort is enough to have ‘given something your all’?”

On this topic, Paul Graham says,

Startups are not magic. They don’t change the laws of wealth creation. There is a conservation law at work here: if you want to make a million dollars, you have to endure a million dollars’ worth of pain. For example, one way to make a million dollars would be to work for the Post Office your whole life, and save every penny of your salary. Imagine the stress of working for the Post Office for fifty years. In a startup you compress all this stress into three or four years. You do tend to get a certain bulk discount if you buy the economy-size pain, but you can’t evade the fundamental conservation law. If starting a startup were easy, everyone would do it.

During this time [when creating a startup] you’ll do little but work, because when you’re not working, your competitors will be. My only leisure activities were running, which I needed to do to keep working anyway, and about fifteen minutes of reading a night. I had a girlfriend for a total of two months during that three year period. Every couple weeks I would take a few hours off to visit a used bookshop or go to a friend’s house for dinner. I went to visit my family twice. Otherwise I just worked.

Like Paul’s “animal” test for finding the best people to work with, this analysis has been the stickiest that my brain has encountered so far. But I resent it like hell. Because I have a very goldfish-like ability (or even predisposition) toward being able to eat and eat and eat without noticing that I haven’t been hungry for days. Working 7 days a week until 3 A.M. seems to me quite dangerous, both physically and mentally. But I am crazy/stupid enough to try it, and I hear it beckoning.

So how much of that work is actually necessary?

Hell if I know. This is still step number twenty-something of 800.

But here’s what I do know. I do know that one has to push themselves further than seems possible. Rationing sleep is a start. Then you have to learn to be creative and productive and diplomatic despite the fact that you are tired and it’s hard to think straight. Then you have to dedicate yourself to consistent improvement at the same time you’re trying to get two feet on the ground. You can mess up sometimes, but it means you’re probably going to have to work twice as hard later to fix your mess up and do things better.

Add all that energy up, and how much do you have left over for the rest of your life? If it’s a pittance, is that OK with you? If it’s not, do you really think you stand a chance against those who are OK with it? Herein lies the paradox of dedicating oneself to an idea. Or really, dediating oneself to anything. There are other aspects of life that must be omitted, and you are making an implicit bet that you’ll get around to those things later. “The bet” calls the downside of passion “exploring your limits.” Most psychologists call it “self-destruction.” I’ll take the bet.